Sportingbet
I was responsible for the design of the Sportingbet annual report for 3 years from 2007-2010. Each publication had a soid over-riding concept in order to really bring the content to life, and each was seamlessly integrated into an online application. The last annual I worked on, the 2010 edition, used the concept of 'Sport Everywhere' as you could now bet online and on mobile devices wherever you were and at any time. A series of high calibre photographic images were made transposing sporting stars to city streets as an allegory for Sportingbet; bringing the action right to you.
